CMO / EVP Marketing for a PE-Backed E-Commerce Company

Digital Future was mandated to appoint an EVP Marketing for a private equity-backed e-commerce company in the sports retail sector. With around 500 employees, approximately 30 international retail locations, and revenues of about EUR 170 million, the company is among Europe’s leading specialist retailers in its category.

Reporting directly to the CEO, the EVP Marketing leads the company’s overall marketing strategy, covering brand management, performance and e-commerce marketing, CRM, and customer experience. The role is central to accelerating growth by strengthening the entire customer funnel through a digital, data-driven, and omnichannel approach.

The search focused on identifying a senior marketing leader capable of combining strategic vision with strong operational expertise in modern e-commerce and data-driven marketing environments. Within a short time, Digital Future built a highly relevant candidate pipeline, advancing four candidates into the later stages of the process.

The company successfully appointed a seasoned EVP Marketing who now plays a key role in strengthening the brand’s digital capabilities and further expanding its position in the European sports e-commerce market.